Search Visibility
Track how easily patients can find your locations, providers, and services across search engines, maps, and local results.
Export ReportVisibility Settings
Health System
UMMC Health System
Hospital
All Hospitals
Location
All Locations
Service Line
All Service Lines
Provider
All Providers
Market
Jackson Metro
Keyword Group
All Keywords
Search Engine
Google
Visibility Score
786
Out of 100
Keywords in Top 3
12614
Across tracked searches
Keywords in Top 10
34227
58% of tracked keywords
Local Pack Presence
68%7%
Locations appearing in Top 3 map results
Estimated Organic Traffic
84,20012%
Monthly search visits · requires UMMC Google Search Console access
Visibility Change
+9%
Compared to previous period
Visibility Trend
Last 6 MonthsGoogle OrganicGoogle MapsBingAI Search
Local Search Visibility
Keyword:Urgent Care Near Me
5
4
3
3
4
6
8
9
4
3
2
2
3
4
6
8
3
2
1
1
2
3
5
7
4
2
1
2
2
3
4
6
6
4
3
3
3
4
5
7
8
6
5
4
5
6
7
9
“urgent care near me”
3.2
Avg Local Rank68%
Top 389%
Top 10Rank 1–34–67+
View Full Local Map Report Search Channel Performance
Google Organic828
Google Maps786
Bing715
AI Search649
Scores out of 100, compared to previous period. Sources: rank-tracking and AI-visibility tools; Google Search Console.
Keyword Performance
View All KeywordsAll KeywordsTop 3Top 10ImprovingDecliningOpportunities
| Keyword | Service Line | Current Rank | Previous Rank | Change | Search Volume | Est. Traffic | Local Pack | Ranking Page |
|---|---|---|---|---|---|---|---|---|
| cardiologist near me | Cardiology | 2 | 4 | 2 | 4,800 | 1,120 | Yes | /cardiology |
| orthopedic surgeon Jackson MS | Orthopedics | 4 | 7 | 3 | 3,600 | 740 | Yes | /orthopedics |
| pediatrician Jackson MS | Pediatrics | 3 | 3 | 2,900 | 690 | Yes | /pediatrics | |
| urgent care near me | Urgent Care | 6 | 4 | 2 | 8,100 | 1,040 | No | /urgent-care |
| cancer center Mississippi | Oncology | 5 | 8 | 3 | 2,400 | 510 | No | /cancer-center |
| women’s health Jackson MS | Women’s Health | 7 | 9 | 2 | 1,900 | 320 | Yes | /womens-health |
Local Visibility by Market
View Market DetailsTop 3 Map Coverage
Madison
82%
Ridgeland
78%
Jackson
74%
Flowood
69%
Brandon
63%
Visibility by Service Line
1Cardiology
84
2Orthopedics
81
3Primary Care
79
4Pediatrics
76
5Women’s Health
73
6Oncology
69
7Urgent Care
66
Top Performing Locations
| Location | Visibility Score | Maps Rank | Rating | Trend |
|---|---|---|---|---|
| University of Mississippi Medical Center | 91 | 1.8 | ★ 4.7 | |
| Eastview Regional Hospital | 86 | 2.4 | ★ 4.6 | |
| Lakeside Family Medicine | 82 | 2.9 | ★ 4.8 | |
| Northside Urgent Care | 76 | 4.1 | ★ 4.4 | |
| Madison Specialty Clinic | 74 | 4.4 | ★ 4.5 |
Provider Visibility
Top PerformingNeeds Attention
EL
Dr. Emily Lawson
Primary Care
92
Visibility
#1
Google Rank
★ 4.9
Rating
MC
Dr. Michael Chen
Orthopedics
88
Visibility
#2
Google Rank
★ 4.8
Rating
SB
Dr. Sarah Bennett
Cardiology
86
Visibility
#2
Google Rank
★ 4.9
Rating
RA
Dr. Rachel Adams
Pediatrics
83
Visibility
#3
Google Rank
★ 4.7
Rating
Competitive Visibility
Compare UMMC Health System’s search presence with major competitors in the market.
| Organization | Visibility Score | Top 3 Keywords | Top 10 Keywords | Local Pack Presence | Average Rating |
|---|---|---|---|---|---|
| UMMC Health SystemYou | 78 | 126 | 342 | 68% | ★ 4.6 |
| Competitor A | 74 | 112 | 318 | 61% | ★ 4.4 |
| Competitor B | 81 | 143 | 367 | 72% | ★ 4.5 |
| Competitor C | 69 | 94 | 276 | 55% | ★ 4.3 |
Visibility Opportunities
Orthopedics Opportunity
18 high-volume keywords currently rank positions 4–10.
Estimated Search Opportunity
+2,400 monthly searches
Recommended Action
Expand orthopedic service content and strengthen provider pages.
Recommendation delivered to UMMC web team for deployment
View OpportunityMadison Pediatrics
Google Maps visibility has fallen below the market average.
Opportunity
Increase review volume and improve location profile completeness.
Recommendation delivered to UMMC web team for deployment
View OpportunityCardiology
Organic visibility is strong, but local map visibility trails organic performance.
Recommended Action
Improve local signals, location content, and provider profile optimization.
Recommendation delivered to UMMC web team for deployment
View OpportunityExecutive Search Insights
- Overall search visibility improved 6 points this month, driven by stronger organic rankings and better local map performance.
- Cardiology and Orthopedics continue to show strong search visibility.
- Urgent Care and Oncology present the largest near-term opportunities for improvement.
- Local visibility remains strongest in Madison and Ridgeland, while Brandon and Flowood show room for growth.
Recommended Actions
View Full Visibility Report- 1Prioritize keywords currently ranking positions 4–10.
- 2Improve Google Business Profile completeness for underperforming locations.
- 3Strengthen provider pages in service lines with weak local visibility.
- 4Increase review volume for locations where competitors have significantly more reviews.
- 5Address local ranking gaps in Brandon and Flowood.